• Kenti Friskarini
  • Rachmalina Soerachman
Keywords: Covid-19, Mask, PSA, masker, ILM



The infection with COVID-19 has become a very influential public health problem worldwide and is categorized as a pandemic. This paper contains quantitative results on the use of masks in the community which is part of the Research on Knowledge, Attitudes and Behavior of the Community Related to the National Campaign for COVID-19 Prevention in Indonesia in 2020 with an internet-based questionnaire. Using the cross sectional method, the population is people aged 15 years and above in 34 provinces of Indonesia. Determination of samples using the formula for the estimated proportion of sample size with a total of 2,331. Quantitative data analysis was univariate and bivariate through the Pearson Chi-Square Test with P-value <0.05. In the results, it is known that the most age characteristics range from 25-34 years and 35-44 years with the most female sex. The most widely used media for resubmitting the appeal for the use of masks is social media, with the main topics are being how to wear, appeals and mistakes in wearing masks, most have the perception that wearing masks correctly can prevent transmission. Most PSAs (Public Service Announcement) sources are through social media. Community compliance to have healthy behavior during a pandemic requires continuous exposure. PSA on social media is one way to raise awareness of the importance of wearing masks to prevent this pandemic. Health promotion with the use of social media can be further utilized in disseminating correct information about health.

Keywords: COVID-19, mask, PSA



Infeksi penyakit COVID-19 telah menjadi masalah kesehatan masyarakat yang sangat berpengaruh di seluruh dunia dan dikategorikan sebagai pandemi. Tulisan ini mengangkat hasil kuantitatif tentang penggunaan masker pada masyarakat yang merupakan bagian dari Riset Pengetahuan, Sikap dan Perilaku Masyarakat Terkait Kampanye Nasional Pencegahan COVID-19 di Indonesia pada tahun 2020 dengan kuesioner berbasis internet. Menggunakan metode cross sectional, populasi adalah masyarakat berusia 15 tahun ke atas di 34 Provinsi Indonesia. Jumlah sampel menggunakan rumus besar sampel estimasi proporsi dengan jumlah  2.331. Analisis data kuantitatif secara univariat dan bivariat melalui Uji Pearson Chi-Square dengan P-value<0,05. Pada hasil diketahui karakteristik umur terbanyak kisaran 25-34 tahun dan 35-44 tahun dengan jenis kelamin perempuan terbanyak. Media yang paling banyak digunakan untuk penyampaian kembali himbauan pemakaian masker adalah media sosial, dengan topik utama cara memakai, himbauan dan kesalahan memakai masker, sebagian besar memiliki persepsi memakai masker dengan benar dapat mencegah penularan. Kepatuhan masyarakat untuk memiliki perilaku sehat dalam masa pandemi membutuhkan paparan yang kontinyu. Kampanye Nasional Pencegahan COVID-19 dengan Iklan Layanan Masyarakat (ILM) dan dilakukan di media sosial merupakan cara menumbuhkan kesadaran pentingnya pemakaian masker. Promosi kesehatan dengan penggunaan media sosial dapat lebih dimanfaatkan dalam penyebaran informasi yang benar tentang kesehatan.

Kata kunci: COVID-19, masker, ILM


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How to Cite
Friskarini, K. and Soerachman, R. (2021) “KEPATUHAN DAN PENERIMAAN MASYARAKAT TERHADAP KAMPANYE NASIONAL PENGGUNAAN MASKER DI TAHUN 2020”, JURNAL EKOLOGI KESEHATAN, 20(2), pp. 104-119. doi: 10.22435/jek.v20i2.5111.